Impact Pricing Blog
Written by a Human!
Price Is the Tradeoff
When deals stall or fall apart, price is usually blamed. The number is too high. The budget isn’t there. Procurement pushed back. Finance couldn’t justify
Buyers Don’t Buy Features
Buyers trade money for value, not features. Features describe what a product does. Value explains why a buyer would give up money for it. Confusing
Pricing AI: When Algorithms Replace Buyers
AI buyers change pricing more than any shift we have seen in decades. Not because they drive harder bargains. Not because they automate procurement. The
Pricing AI: Three Levels of Value Visibility
AI vendors love to talk about data, but most of that talk misses the point. When AI takes over tasks that humans used to perform,
AI Can’t Own Pricing
There is a fantasy running around the business world that AI is finally going to take pricing off everyone’s plate. Plug in the model, feed
Pricing AI: Outcome-Based Pricing – The Holy Grail for AI
Buyers do not care how many tasks your AI performs or how many tokens it consumes. They care about results. In B2B, results show up
