Impact Pricing Blog
Written by a Human!
The Best Career Advice for Pricing Professionals
Many pricing people are brilliant and love numbers more than most. When we figure something out, we are usually right. Yet, too often the rest
Your Prices Capture the Value You Create
Your customer’s willingness to pay is an excellent measure of your product’s value. And their willingness to pay is best estimated by the price at
A Closer Look: The Mind and Mission Behind Impact Pricing
It’s been a while since I introduced myself, and many of you are new readers to this blog. If that’s you, welcome. I wanted to
Economic Value Estimation – What and Why?
Thomas Nagle, the father of modern pricing, created EVE or Economic Value Estimation. It’s hard to say exactly what EVE is. It’s a template, a
The Most Important & Least Understood Business Concept
The two most profitable pricing decisions any company can make are: Adopt value based pricing Use price segmentation Let’s briefly define these terms… Value based
The Power of Market Segmentation in Pricing
People are afraid to focus. They’re afraid to go after specific market segments, and instead want to go after ‘everybody’; they don’t want to miss
