Impact Pricing Blog
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Coupons: Unlocking Power through Price Segmentation
Today we’ll explore a fun example of price segmentation: coupons. Let’s look at their usage through the lens of our price segmentation glasses. Remember, price
The Three Definitions of Value
Although value is a common word, in the pricing world, it has three distinct meanings. Whenever we hear a customer use the word “value”, we
Should You Add a COVID Surcharge?
Yes and no. Surprised? Here’s why I say this. Do a quick web search for “COVID surcharge”, and you will find hundreds of stories on
A Pricing Story: Explained
A friend sent me this story: An old man is running a fruit stand and displays a sign that reads 1 melon for $3, 3
Value Based Pricing
Note: read our last blog article, Value Based Buying, before reading this post. Value Based Pricing (VBP) is the process of setting a price to
Value Based Buying
Value Based pricing is the pricing technique most highly recommended by consultants and academics. The concept is simple: set a price so you capture what
