Impact Pricing Blog
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Versioning: A Second Type of Price Segmentation
In a previous blog post, we talked about a general rule for price segmentation: charge the majority of the customers a standard price, and then
How To: Price Segmentation Using Product Differentiation
Price segmentation is the act of selling the same product to different people at different prices. For example, two people sitting in coach class on
Why Did the Airlines Eliminate Change Fees?
Last week, United, Delta, and American Airlines all eliminated their change fees. United led the charge, and Delta and American followed the next day. Before
Genuinely Free
When I read Chris Anderson’s book “Free: The Future of a Radical Price,” I found it insightful and thought-provoking. His basic premise stems from a
Coke’s Failure: When Price Segmentation Goes Wrong
Price segmentation is an incredibly powerful way to capture more value from differing levels of willingness to pay among your customers. Today, we’re going to
Coupons: Unlocking Power through Price Segmentation
Today we’ll explore a fun example of price segmentation: coupons. Let’s look at their usage through the lens of our price segmentation glasses. Remember, price
