Impact Pricing Blog
Written by a Human!

Credits: The Bridge Between AI Uncertainty and Value Clarity
AI has made pricing complicated again. In SaaS, sellers could rely on predictable usage and stable costs. With AI, both sides are uncertain. Buyers don’t

Designing Hybrid and Evolving Pricing Models for AI
Pricing AI is hard because no single metric captures how value is created and how costs behave. A per-user fee feels simple but ignores automation.

Pricing AI: Evaluating Pricing Metrics
Pricing metrics shape how buyers perceive value and how companies capture it. Choosing the right one is one of the hardest decisions in any business,

What PE Firms Miss in Pricing Due Diligence
When private equity firms evaluate an acquisition, they focus on metrics such as revenue growth, margin trends, and customer concentration. Pricing gets a passing glance:

How to Define Powerful Market Segments
Businesses love to talk about “market segments.” The term sounds tidy, strategic, even scientific, as if you could carve a market into perfectly labeled slices.

Shareholder Value Is an Outcome, Not a Strategy
Business school professors love to preach that companies exist to maximize shareholder value. The idea is simple enough: shareholders take the risk, so the company