Impact Pricing Blog
Written by a Human!

Good, better, best is a pricing technique every business should consider. It is a subset of versioning that leverages the psychological workings behind how your

A friend of mine sent me this: I wanted to share a strange pricing mechanism that I encountered in the wild. My uncle recently shared

Let’s take a stroll back in history.  A New York Times article from 2010 detailed the changing pricing strategy by some major league baseball teams;

In our previous post, we discussed when you ought to end your prices with 99 cents. Today, let’s look at when you would use a

I’ve always wondered why many prices end in 99 cents.  This curiosity was so intense, it led me to complete an entire doctoral thesis about