Impact Pricing Blog
Written by a Human!
Should You Use Round Prices?
In our previous post, we discussed when you ought to end your prices with 99 cents. Today, let’s look at when you would use a
99 Cents, Should Your Prices End In It?
I’ve always wondered why many prices end in 99 cents. This curiosity was so intense, it led me to complete an entire doctoral thesis about
Versioning: A Second Type of Price Segmentation
In a previous blog post, we talked about a general rule for price segmentation: charge the majority of the customers a standard price, and then
How To: Price Segmentation Using Product Differentiation
Price segmentation is the act of selling the same product to different people at different prices. For example, two people sitting in coach class on
Why Did the Airlines Eliminate Change Fees?
Last week, United, Delta, and American Airlines all eliminated their change fees. United led the charge, and Delta and American followed the next day. Before
Genuinely Free
When I read Chris Anderson’s book “Free: The Future of a Radical Price,” I found it insightful and thought-provoking. His basic premise stems from a
