Impact Pricing Blog
Written by a Human!
The Price of Loyalty
In 2010, Seth Godin published a thought-provoking blog on pricing: his position is that for more expensive goods, where a customer is relatively loyal, you
Pricing is Not a Business Strategy
Despite what some may say, pricing is not a business strategy. Your strategy is the big picture of how you compete relative to your competition
Good, Better, Best Pricing
Good, better, best is a pricing technique every business should consider. It is a subset of versioning that leverages the psychological workings behind how your
An Innovative Pricing Approach
A friend of mine sent me this: I wanted to share a strange pricing mechanism that I encountered in the wild. My uncle recently shared
Bigger Game, Higher Price? Pricing Fairness in Major Sports
Let’s take a stroll back in history. A New York Times article from 2010 detailed the changing pricing strategy by some major league baseball teams;
Should You Use Round Prices?
In our previous post, we discussed when you ought to end your prices with 99 cents. Today, let’s look at when you would use a
