Impact Pricing Blog
Written by a Human!
Genuinely Free
When I read Chris Anderson’s book “Free: The Future of a Radical Price,” I found it insightful and thought-provoking. His basic premise stems from a
Coke’s Failure: When Price Segmentation Goes Wrong
Price segmentation is an incredibly powerful way to capture more value from differing levels of willingness to pay among your customers. Today, we’re going to
Coupons: Unlocking Power through Price Segmentation
Today we’ll explore a fun example of price segmentation: coupons. Let’s look at their usage through the lens of our price segmentation glasses. Remember, price
The Three Definitions of Value
Although value is a common word, in the pricing world, it has three distinct meanings. Whenever we hear a customer use the word “value”, we
Should You Add a COVID Surcharge?
Yes and no. Surprised? Here’s why I say this. Do a quick web search for “COVID surcharge”, and you will find hundreds of stories on
A Pricing Story: Explained
A friend sent me this story: An old man is running a fruit stand and displays a sign that reads 1 melon for $3, 3
