Impact Pricing Blog
Written by a Human!
A Huge Mistake When Raising Subscription Prices
My last several subscription clients all wanted to raise prices. They provide excellent value to their customers, and some even have ROI studies to prove
The Price of Loyalty
In 2010, Seth Godin published a thought-provoking blog on pricing: his position is that for more expensive goods, where a customer is relatively loyal, you
Pricing is Not a Business Strategy
Despite what some may say, pricing is not a business strategy. Your strategy is the big picture of how you compete relative to your competition
Good, Better, Best Pricing
Good, better, best is a pricing technique every business should consider. It is a subset of versioning that leverages the psychological workings behind how your
An Innovative Pricing Approach
A friend of mine sent me this: I wanted to share a strange pricing mechanism that I encountered in the wild. My uncle recently shared
Bigger Game, Higher Price? Pricing Fairness in Major Sports
Let’s take a stroll back in history. A New York Times article from 2010 detailed the changing pricing strategy by some major league baseball teams;
