Impact Pricing Blog
Written by a Human!
Market Cap Pricing
The first time I heard the concept – Price for Market Capitalization – was from a close friend of mine, Brent Bilger. Brent has been
Fixed Costs Matter to Your Business – NOT Your Pricing
It’s true. Your fixed costs matter sometimes, but they are not relevant to your pricing decisions. Your prices should be determined by your customer’s willingness
Cost Plus Pricing
Cost plus pricing is one of, if not the most commonly used pricing technique in business today. After all, it’s easy to implement, it ensures
Volume-Based Discounting
Many companies give a discount to customers who buy in volume. Do you do this? Stop reading for just a moment, and consider: Why do
Be a (Value) Sorting Hat
In the Harry Potter books, each new student who enters Hogwarts is placed into one of four houses by “The Sorting Hat”. This animated hat
Netflix’s 2020 Price Increase
As you can see by the attached image of an email Netflix sent, they are raising prices again. Let’s take a moment to evaluate their
