Impact Pricing Blog
Written by a Human!
Pricing Consultant vs. Pricing Advisor – What’s the Difference?
Often people ask if I offer consulting services. I hate that question because I have to honestly answer no, but then explain I offer advisory
How Pricing Affects Gross Margin, and Vice Versa
What is the difference between a 75% gross margin, and 50% gross margin? That’s easy, 25%. So, you might be tempted to jump to the
Flat Rates vs. Hourly Rates: Which One Should You Use?
I came across a great pricing insight a while back on a day when my car battery died. After unsuccessfully attempting to replace it myself
Pricing for Customer Lifetime Value
Customer lifetime value refers to how much value (or revenue) we could earn from a customer over the duration of their time with us as
Variable Costs: Do They Matter in Pricing?
What exactly is the role of variable costs when it comes to pricing? This might already be obvious from the post “Fixed Costs Matter to
Market Cap Pricing
The first time I heard the concept – Price for Market Capitalization – was from a close friend of mine, Brent Bilger. Brent has been
