Impact Pricing Blog
Written by a Human!
3 Rules to Keep Your Pricing Fair
To maximize the profit increase you can achieve through pricing, you must use some form of price segmentation. After all, not all customers have the
Increase Conversions with the Click of a Button – Literally!
I remember hearing about a company who changed their customer’s behavior simply by altering the default setting for their subscription check-box. Their original version offered
Pricing Consultant vs. Pricing Advisor – What’s the Difference?
Often people ask if I offer consulting services. I hate that question because I have to honestly answer no, but then explain I offer advisory
How Pricing Affects Gross Margin, and Vice Versa
What is the difference between a 75% gross margin, and 50% gross margin? That’s easy, 25%. So, you might be tempted to jump to the
Flat Rates vs. Hourly Rates: Which One Should You Use?
I came across a great pricing insight a while back on a day when my car battery died. After unsuccessfully attempting to replace it myself
Pricing for Customer Lifetime Value
Customer lifetime value refers to how much value (or revenue) we could earn from a customer over the duration of their time with us as
