Impact Pricing Blog
Written by a Human!
Perceived versus Real Value
The most important concept in Value Based Pricing is customer perceived value. You can only get paid for what customers believe. I often do a little
4 Steps to Being a Great Director of Pricing
Hi Mark, I’ve been a pricing practitioner for many years now, with experience in several industries on the individual contributor and manager level. It has
When Should You Lower Your Price?
It’ll come as no surprise that my first instinct is to encourage you to never lower your prices. Many people want to lower their prices
Can Your Pricing be Your Advantage?
For any company, an advantage is a distinctive competency: something you’re great at, and your competition isn’t. It gives you a unique position in the
The Buyer’s Journey: When to Reveal the Price
When you’re having a sales conversation, at what point do you start talking about the price? Of course, the answer is “it depends”. It depends
How to Become a Pricing Expert
Today’s article is an answer to a question I received: “Hi Mark, Just to introduce myself: I started my career in a cost consultancy startup
