Impact Pricing Blog
Written by a Human!
Pricing AI: Evaluating Pricing Metrics
Pricing metrics shape how buyers perceive value and how companies capture it. Choosing the right one is one of the hardest decisions in any business,
What PE Firms Miss in Pricing Due Diligence
When private equity firms evaluate an acquisition, they focus on metrics such as revenue growth, margin trends, and customer concentration. Pricing gets a passing glance:
How to Define Powerful Market Segments
Businesses love to talk about “market segments.” The term sounds tidy, strategic, even scientific, as if you could carve a market into perfectly labeled slices.
Shareholder Value Is an Outcome, Not a Strategy
Business school professors love to preach that companies exist to maximize shareholder value. The idea is simple enough: shareholders take the risk, so the company
Pricing AI: The COMPASS Spectrum of Pricing Metrics
With SaaS, per-seat pricing was simple, predictable, and familiar to buyers. It became so common that many equated “SaaS pricing” with “seat-based pricing.” But AI
Nobody Wants to Buy AI
Every day a new vendor pops up promising “AI powered” this or “machine learning” that. Budgets are being carved out, boards are asking about AI
