Impact Pricing Blog
Written by a Human!

Wall Street Is Sending Software Companies a Message About AI Pricing
An August 6th Investor’s Business Daily article titled Software Stocks Fall As Datadog, HubSpot Earnings Raise Questions Over AI Pricing reported that Datadog stock fell

Buyer-First: The Antidote to Product Myopia
Over the last four weeks I wrote about Product Myopia, the belief that value lives in the product rather than the future it creates. If

How Big an AI Bite Are You Asking Buyers to Take?
Pricing AI is hard. Selling AI is hard. Marketing AI is hard. Most companies blame the technology. The real issue is how much change they

Product Myopia: The Antidote
This is the fourth and final post in a series on Product Myopia. If you missed the first three, I introduced the disease, showed you

Product Myopia: The Symptoms You’ve Been Misdiagnosing
Over the last two weeks I introduced Product Myopia, the belief that value lives in the product rather than the future it creates, and showed

Product Myopia: Where It Hides in Your Company
Last week I introduced Product Myopia, the belief that value lives in the product rather than the future it creates. I ended with an assignment: