Impact Pricing Blog
Written by a Human!
Don’t Confuse Your Buyers
First, I’m sorry this story may sound like I’m bragging. I’m not. The lesson is important. A client created a fabulous new software product and wanted help
Willingness to Accept
The most important concept driving pricing is Willingness to Pay. If we knew the precise value for each customer, our pricing could be perfect. Of course,
Opportunity Costs and Pricing
We know what opportunity costs are, but are they ever relevant to pricing? If so, how? Even though you already know, here is a quick
Call It Customer Impact!
Business is all about value. I believe this deeply in my bones. Companies exist to create real value. Marketing and sales convert real value into customer
The Art of Pricing
Ask pricing experts whether pricing is an art or a science and every one will respond with “both.” The science side is easy to understand
The Best Attitude for a Great Value Conversation
The ability to have a value conversation is an incredibly powerful skill. Usually, salespeople use this tool, but product managers, marketers, and pricing people can also
