Impact Pricing Blog
Written by a Human!
Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
If you spend enough time talking about pricing AI, someone will eventually say this:“Per-user pricing makes no sense for AI.” Conceptually, they are right. Practically,
The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard
Most companies assume the price itself causes pricing problems. Deals stall. Buyers hesitate. Discounting appears. Price becomes the focal point because it is visible, measurable,
Free AI Is a Strategy, Not a Pricing Model
Right now, a surprising number of companies are offering AI features for free. Sometimes they bundle it into existing plans. Sometimes they quietly absorb the
“We Lost on Price” – Truthful and Useless
After a deal falls apart, the explanation comes quickly. “We lost on price.” Most of the time, that statement is true. If the price had
AI Didn’t Kill Per-User Pricing. It Exposed It.
AI did not break per-user pricing. It revealed that per-user pricing never made sense in the first place. For years, SaaS companies leaned on per-seat
Price Is the Tradeoff
When deals stall or fall apart, price is usually blamed. The number is too high. The budget isn’t there. Procurement pushed back. Finance couldn’t justify
