Impact Pricing Blog
Written by a Human!
Best Example for “Costs Don’t Drive Pricing”
A lot of people liked or commented on one of our memes this week. It said: Costs don’t drive pricing. Willingness to pay drives pricing. I
Shrinkflation, the Hidden Price Increase
In the face of inflation, companies are looking for ways to raise prices as painlessly as possible. Here comes shrinkflation to the rescue. Shrinkflation is
Peloton Tests New Pricing Model
Peloton’s new CEO, Barry McCarthy, is trying to get the company back to profitability. He is testing a new pricing model in some locations where instead
Pricing People Shouldn’t Set Prices
This title feels wrong, but it isn’t. When I’m asked, “who should own pricing?” I answer the same way every time. Someone who knows the value of
The Value of Teachers vs. Athletes
I think we can all agree that a teacher provides more good in the world than a professional athlete. And we know that professional athletes are
Indirect Customer Impact
Last week we discussed direct customer impact. These are the roles that are directly responsible for creating, communicating, and capturing value. This week, let’s look
