Impact Pricing Blog
Written by a Human!
Why Do They Buy?
Last week I had the pleasure of working with a company whose CEO had been to a pricing bootcamp and asked me to do a
It’s Too Expensive!
One reason people don’t buy from us is because they think our product is too expensive. Maybe they are right … for them. Maybe they
Next Book Title?
Two weeks ago I asked for your help. Pricing people do much more than pricing, and I want to write a book to describe it.
Right or Effective?
I’m smart (probably like you). I used to be arrogant and stubborn too, but that didn’t help my career much. I recall KNOWING I was
Help! What’s Bigger than Pricing?
People often ask me what I do and I proudly say, “I’m a pricing expert.” The next question is usually “What do you price?” I
The IKEA Effect and Pricing
The IKEA Effect is when people value something more when they help create it. At its best, pricing is about figuring out how much someone
