Impact Pricing Blog
Written by a Human!
You Have the Curse of Knowledge
I first learned about the curse of knowledge in Dan and Chip Heath’s book, Made to Stick. The concept describes a situation in which you
Ford Patents Feature with Negative Value
Features have value, or at least they are supposed to. On Feb 23, 2023, Ford filed a patent that can remotely make your car non-functional.
Discrimination or Segmentation
Last year, a reader sent me an article from NPR titled “Inside the rise of ‘stealerships’ and the shady economics of car buying.” Just from
Interesting Starlink Price Changes
A follower forwarded this Starlink announcement: “The Starlink monthly service for residential customers is changing as follows: $10 increase in areas with limited capacity. New
Pricing Professionals have “Trained Incapacity”
There is an interesting article in Quartz titled “How Trained Incapacity Could Be Damaging Your Career.” This closely parallels my experience with corporate pricing professionals.
Wow! A Price Decrease
Paramount+ just sent out an email announcing a price decrease. Here is the text: Your Plan Price Has Changed Dear Customer, Great news! As of
