Impact Pricing Blog
Written by a Human!
Right or Effective?
I’m smart (probably like you). I used to be arrogant and stubborn too, but that didn’t help my career much. I recall KNOWING I was
Help! What’s Bigger than Pricing?
People often ask me what I do and I proudly say, “I’m a pricing expert.” The next question is usually “What do you price?” I
The IKEA Effect and Pricing
The IKEA Effect is when people value something more when they help create it. At its best, pricing is about figuring out how much someone
Value-Based Pricing is an Attitude
It is humorous when some companies say they use Value Based Pricing. Usually, these are the ones that recently stopped using cost-plus pricing, so they
Commit to Expand
Most companies I work with use the phrase “land and expand.” Land means to win more new customers. Expand means getting your current customers to
Quick and Dirty Pricing Research
My go-to pricing research method for learning how much buyers are willing to pay is Van Westendorp’s Price Sensitivity Meter. (There is a plethora of
