Impact Pricing Blog
Written by a Human!
Defining Value
You can listen to the full audio version of this blog we call — Blogcast. Value is ambiguous. People think they know what they mean
Which Business Do You Want?
You can listen to the full audio version of this blog we call — Blogcast. Quartz had an article on Unilever’s sales of ice cream.
Pricing, Usage, and Value Metrics
You can listen to the full audio version of this blog we call — Blogcast. A “pricing metric” is what you charge for. Think of
Why Do They Buy?
Last week I had the pleasure of working with a company whose CEO had been to a pricing bootcamp and asked me to do a
It’s Too Expensive!
One reason people don’t buy from us is because they think our product is too expensive. Maybe they are right … for them. Maybe they
Next Book Title?
Two weeks ago I asked for your help. Pricing people do much more than pricing, and I want to write a book to describe it.
