David Newman specializes in working with speakers, authors, consultants, and independent professionals who want to stop throwing money into a marketing black hole and attract, engage,
Question: Hello, Mark! Dynamic pricing has been a powerful tool over the last years for a few types of markets, such as car rental, hospitality,
In the first Value Tables post, you learned about the first four columns, PSRV, Problem, Solution, Result, Value. The substance of the table is the
Question: I was having a conversation yesterday about how, in technology, costs have dropped over time — think big-screen TVs and laptops/computers. But one place
Jeremy Agulnek is the Vice President of Connected Car at HAAS Alert since October 2017. His start-up company offers real-time collision prevention system on roadways through its
As you read more and more about subscription pricing, you will see both of these terms. Often they are used to mean the same thing,
Value tables are crucial to pricing!!! If you can’t fill out a value table, you don’t know the value of your product. Harsh
Question: Another question is related to my previous question regarding pricing in “trust” (in legal pricing). You suggested switching pricing models, away from hourly billing,
Ryan Glushkoff founded Fraction8, a consulting firm focused on delivering pricing and product marketing expertise for business to business (B2B) software companies. He worked in the software
Question: We have customers who we have identified in a segment that have a higher WTP. How do we transition them to higher prices when
