Author: Theresa French

lessons from peloton

Pricing Lessons from Peloton

Self Delusion or Intentional Deception? Peloton made pricing news recently when they filed their S-1 to go public.  According to the Inquisitive Investor, their churn

Read More

Q&A: Pricing with AWS

Question: Hi Mark, got one for you. My company sells licensed software product as well as hardware appliances via discounting structures to customers (direct sell

Read More