3 Steps to a Pricing Transformation: Ask an Expert
October 8, 2019
Question: Hi Mark, I hope you are well. I would like you to write a new blog/ article on how organizations should embark on a
Author: Theresa French
EP38: Damon Burton – Building Brand Value and Reputation
October 7, 2019
Damon Burton helps companies show up higher on Google for words that they can monetize. Damon’s clients include the Utah Jazz and businesses that
Q&A: Why Do You Buy Services?
October 4, 2019
Question: Hey Mark. I’m doing pricing for services and my question is – Why do you buy services? S. Answer: Hi S. Although I’m
Customer Success vs. Tech Support: What’s the difference?
October 2, 2019
Companies have had technical support departments for a long time. In ancient days (think pre-telephone) it was done by paper and pencil. As Information Technology
EP37: Vignesh Thiyagarajan – Becoming a Pricing Champion
September 30, 2019
Vignesh Thiyagarajan has been a strategy and pricing manager at Sears Holding Corporation. And is now doing the same for a large German
Q&A: Pricing Goals for Mature Industries
September 27, 2019
Question: In a well-established industry setup, pricing is non-transparent. When asked to develop a global pricing strategy from the ground up, What are the top
How Apple’s Pricing Scared Me
September 25, 2019
I often think Apple can do no wrong. When they do something, it seems well thought out and researched. This is such a strong opinion
EP36: Valentin Radu – Why Your Website is Leaking Sales
September 23, 2019
Valentin Radu is the founder and CEO of OmniConvert, a growth enabler for mid-size eCommerce websites looking to become customer-centric. It is being used by top companies
Q&A: How to Find Willingness To Pay in B2B Customers
September 20, 2019
Question: Hi Mark, How do you find out willingness to pay in B2B in particular when you’ve only had one price increase? Do you rely
Pricing Lessons from Southwest Airlines
September 18, 2019
Coffee with an Icon: Howard Putnam, former CEO of Southwest Airlines I recently found out that Howard Putnam, former CEO of Southwest Airlines, lives in
