Natalie Louie is the Director of Product Marketing at Hired a subscription-based business. Her experiences and specialties focus on improving operations, revenue, profits,
Question: Hi Mark, do you think that all valuable aspects of a good or service should be priced? I am a pricer at a law
Question: I would like to know where to start a competitive and realistic Price Policy, when you have hundreds of Price Lists, many channels and
Here’s a question from one of my most loyal readers. “Mark, Some companies sell complex products (i.e. requiring both implementation services as well as the
AAAACHH! Twice this week I ran into the same situation. Two different companies are creating subscription products and are trying to figure out how to
As you may know, Impact Pricing was launched on Jan 1, 2019. We chose to use G Suite as an email server, mostly because Google
Question: Dear Mark – a quick one – in a commodity market (like bagged cement, ceramic bricks etc) – how can you increase pricing to
Peter Zotto is the General Manager of ProfitWell, a business intelligence solutions company which aims to improve retention and monetization automatically through unmatched
The answer is both No and Yes. Almost everything you need to consider when pricing a subscription also needs to be considered in other non-subscription
A reader who works in the automobile industry asked me to comment about the residual value and leasing rates. This topic immediately jumped to mind.
