What Is Value?
December 2, 2024
The word value is ambiguous. It has so many meanings. Business people use it frequently, making the assumption that people understand it. When Tom Nagle
Author: Mark Stiving
#644: Mastering Contracts, Metrics, and Value: Strategies for Pricing Excellence with Lisa Thompson
December 2, 2024
Lisa Thompson has corporate experience that spans software/SaaS, industrial manufacturing, life sciences/healthcare, medtech, fintech, and B2B services. Together with clients, she delivers unique, actionable solutions
#643: Blogcast: Pricing New Products: Myth #1
November 29, 2024
This is an Impact Pricing Blog published on September 23, 2024, turned into an audio podcast so you can listen on the go. Read Full
#642: Instant Profits Unveiled: A CEO’s Guide to Fearless Pricing Strategies with Mark Stiving and Rebecca Kalogeris
November 25, 2024
Every decision can make or break profitability, and pricing remains one of the most powerful yet underutilized levers. There is fear that often holds companies
Confused Buyers Don’t Buy: A Case Study In How to Align SaaS Pricing with Customer Value
November 24, 2024
When I work with hardware companies, it is often challenging to get them to stop focusing on costs as they set their prices. And here’s
#641: Blogcast: How You Reduced Prices Without You or Customers Realizing It
November 22, 2024
This is an Impact Pricing Blog published on September 19, 2024, turned into an audio podcast so you can listen on the go. Read Full
#640: Unlocking Extra Profits: Why Regular Pricing Adjustments Matter for Your Business with Mike Danford
November 18, 2024
Mike Danford is a Growth Optimizer – CSO, UX Strategist and Product Management Consultant at Adverio.io In this podcast, Mike shares valuable insights on optimizing
Perfect Pricing Is Impossible (and That’s OK)
November 18, 2024
The third tenet of Context Driven Pricing is perfection is impossible. The goal is to charge what each buyer is willing to pay, but it’s
#639: Blogcast: Mastering the Good-Better-Best Strategy: A Guide to Increasing Win Rates and Revenue
November 15, 2024
This is an Impact Pricing Blog published on September 12, 2024, turned into an audio podcast so you can listen on the go. Read Full
#638: The Infinity Effect: Value Creation from Every Level of Your Company with Mark Boundy
November 11, 2024
Mark Boundy is a business builder, sales leader, author, coach, consultant, teacher…and Chief Clarity Officer…he has grown businesses in a variety of industries using a
