Mike Wilkinson, founder of Axia Value Solutions, joins Mark Stiving to explore how AI is fundamentally changing buying behavior—and why this shift exposes weak value
AI did not break per-user pricing. It revealed that per-user pricing never made sense in the first place. For years, SaaS companies leaned on per-seat
This is an Impact Pricing Blog published on November 3, 2025, turned into an audio podcast so you can listen on the go. Read Full
Steven Forth, Managing Partner at Ibbaka and co-creator of Value IQ, joins Mark Stiving to tackle a topic most pricing teams are avoiding: pricing governance
When deals stall or fall apart, price is usually blamed. The number is too high. The budget isn’t there. Procurement pushed back. Finance couldn’t justify
This is an Impact Pricing Blog published on October 27, 2025, turned into an audio podcast so you can listen on the go. Read Full
Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing’s most accepted conventions: the order of good, better,
Buyers trade money for value, not features. Features describe what a product does. Value explains why a buyer would give up money for it. Confusing
This is an Impact Pricing Blog published on October 20, 2025, turned into an audio podcast so you can listen on the go. Read Full
Dan Layfield, founder of the Subscription Index, joins Mark Stiving to unpack the less-visible pricing and monetization levers that drive real growth in subscription businesses.
