Ton Dobbe is the founder of Value Inspiration, helping SaaS companies transform from commoditized to remarkable. He’s the author of The Remarkable Effect, where he
You’re sitting in a conference room facing a software purchase decision. Two vendors, similar products. Vendor A costs 15% more but has a proven track
This is an Impact Pricing Blog published on July 14, 2025, turned into an audio podcast so you can listen on the go. Read Full
Scott Kelly is the founder and CEO of Blackdog Venture Partners, and he has been for 25 years. He’s the host of VC Fast Pitch
I got so excited last week to dive into how to do AI packaging, the frameworks and structure, that I forgot to help you see
This is an Impact Pricing Blog published on July 7, 2025, turned into an audio podcast so you can listen on the go. Read Full
Bryan Phelps is the founder and CEO of Big Leap, a digital marketing agency he’s been running for 17 years. He’s been working in digital
The value architecture has three layers: foundational problems, problem scope, and situational context. Last week we talked about how foundational problems define market segments. But,
This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go. Read Full
John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitte and KPMG. He started his
