John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitte and KPMG. He started his
Pricing begins with understanding why buyers choose to make a purchase in the first place. Buyers don’t purchase AI because it is powerful or innovative.
This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go. Read Full
Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing’s most frequent guest. He’s currently developing ValueIQ, a set of agents
Mark, Why Does This Distinction Matter? In AI, whether you are selling a platform or a solution is one of the most important strategic decisions
This is an Impact Pricing Blog published on June 16, 2025, turned into an audio podcast so you can listen on the go. Read Full
Ashish Gupta, founder and CEO of ScaleUp Exec, brings a unique perspective to pricing from his experience building and selling multiple companies across technology, e-commerce,
Buyers trade money for value. They don’t care what it takes you to deliver your product. They care what it does for them. That principle
This is an Impact Pricing Blog published on June 9, 2025, turned into an audio podcast so you can listen on the go. Read Full
Craig Wilson, Director of Pricing and Packaging at Moody’s Analytics, brings extensive experience from major financial services companies including S&P and Experian. Starting his career
