Impact Pricing Blog
Written by a Human!
Pricing AI: Market Segmentation Matters
Pricing begins with understanding why buyers choose to make a purchase in the first place. Buyers don’t purchase AI because it is powerful or innovative.
Pricing AI: Are You Selling a Platform or a Solution?
Mark, Why Does This Distinction Matter? In AI, whether you are selling a platform or a solution is one of the most important strategic decisions
Pricing AI: Do Costs Finally Matter in Pricing?
Buyers trade money for value. They don’t care what it takes you to deliver your product. They care what it does for them. That principle
Pricing AI: Buyers Buy Inherent and Relative Value
One of the most important lessons in pricing is this: Buyers trade money for value. That hasn’t changed, even with the rise of AI. They
Pricing AI: A Practical Guide for a Hype-Filled World
This is the first of a series of blogs that may eventually become a book on Pricing AI. Why? Because AI is exploding into products
Why Empathy Is Your Most Underrated Pricing Tool
Most people think pricing is about math. We build spreadsheets. We run simulations. We talk about cost-plus (ugh) and margins and profit targets. But pricing
