Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decisions across hundreds
Business school professors love to preach that companies exist to maximize shareholder value. The idea is simple enough: shareholders take the risk, so the company
This is an Impact Pricing Blog published on August 4, 2025, turned into an audio podcast so you can listen on the go. Read Full
Whether you’ve been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you’re one of
With SaaS, per-seat pricing was simple, predictable, and familiar to buyers. It became so common that many equated “SaaS pricing” with “seat-based pricing.” But AI
This is an Impact Pricing Blog published on July 28, 2025, turned into an audio podcast so you can listen on the go. Read Full
