Thoughts on Black Friday Pricing
November 30, 2022
My pricing friend, Courtney Rogers, recently posted advice on whether or not to participate in Black Friday. Her advice is wise. She articulates that this
Month: November 2022
Pricing Table Topics #85: Jack of Hearts: ‘Will I’ Decision Needs Different Information than ‘Which One’ Decision
November 30, 2022
This is the Jack of Hearts from the Selling Value card deck. It’s true, buyers making the ‘will I’ decision do need different information than
#CLASSIC Value-based Pricing: How to Get Started and How to Succeed with Stephan Liozu
November 28, 2022
Stephan Liozu is the Founder of Value Innoruption Advisors, a boutique consulting firm specializing in disruptive approaches in value, pricing, and strategic management. He helps
Blogcast #82: Value and Price for a Few Customers
November 25, 2022
This is an Impact Pricing Blog published on October 19, 2022, turned into an audio podcast so you can listen on the go. Read Full
Pricing Skills for Subscriptions
November 23, 2022
A friend recently asked me what pricing skills I thought they should look for as they transition from a traditional business to a subscription. There
Ep200: Business Negotiations: How to Sell without Actually ‘Selling’ with Andy Paul
November 21, 2022
Andy Paul is the author of Sell Without Selling Out. He’s the host of the Sales Enablement Podcast, and has experience on being VP of
Blogcast #81: The Strategic Hot Dog
November 18, 2022
This is an Impact Pricing Blog published on October 12, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #84: Jack of Spades: Will I, then Which One
November 16, 2022
This one is the Jack of Spades from the Selling Value card deck. Buyers usually make a ‘will I’ decision, then decide ‘which one’. They
An E-Commerce Price Segmentation
November 16, 2022
Last week I attended the Subscription Insider conference in New York where I ran into a “product” I had never seen or thought of, but
Ep199: Adjusting for Inflation: How to Increase Your Price with Marina Dias
November 14, 2022
Marina Dias has been in the pricing industry for almost ten years. Currently, she is the senior pricing expert and consultant at Competera, a company
