Blogcast #80: Raise Prices Now
November 11, 2022
This is an Impact Pricing Blog published on October 5, 2022, turned into an audio podcast so you can listen on the go. Read Full
Month: November 2022
What Selling Value Means
November 9, 2022
Value has many meanings. So, selling value can also be ambiguous. As I talk with sales professionals about selling value, they often bring up the
Memecast #83: Queen of Diamonds: Inherent Value and Relative Value
November 9, 2022
This one is the Queen of Diamonds from the Selling Value card deck. It’s true, buyers are using inherent value or relative value. This is
Ep198: Reading Facial Microexpressions for Business and Negotiations with Annie Sarnblad
November 7, 2022
Annie Sarnblad has a Masters in Cultural Anthropology. She is certified in Facial Action Coding and can numerically code the 10,000 muscle combinations in human
Blogcast #79: Reading Buyers Minds
November 4, 2022
This is an Impact Pricing Blog published on September 28, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #82: Queen of Clubs: Customers’ Perception of Value is their Reality
November 2, 2022
This one is the Queen of Clubs from the Selling Value card deck. Customers’ perception of value is their reality. This is absolutely true. Think
A Fabulous New Behavioral Economics Trick
November 2, 2022
I’m a skeptic and a laboratory of 1. This morning I was enticed by a trick I hadn’t seen before. First, I’ll tell you the
