Month: June 2022

To Fee or Not to Fee?

To Fee or Not to Fee?

A friend who runs a business recently changed her pricing (without talking to me first, ugh.)  One thing she did was add a $10 service

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The Power of Economic Value

The Power of Economic Value

Customers’ willingness to pay is always a function of their perception of value.  Always! The problem is value is such an ambiguous concept.  How much

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EXCLUSIVE WEBINAR

Pricing Best Practices:
How Private Equity Can Drive Value Without Compromising Relationships

Don't miss out on this opportunity to enhance your pricing approach and drive increased value.

Our Speakers

Mark Stiving, Ph.D.

CEO at Impact Pricing

Alexis Underwood

Managing Director at Wynnchurch Capital, L.P.

Stephen Plume

Managing Director of
The Entrepreneurs' Fund