Impact Pricing Blog
Written by a Human!
The Value of a Feature: How to Create Value Tables
Several recent posts mentioned Value Tables, and a couple of people asked about them. Value Tables are a systematic and powerful framework to estimate the
B2B Market Research Is Overrated
Market research is a valuable tool. But a lack of it is NOT keeping you from getting paid what you deserve. In fact, if a
Value for Buyer Personas
In the B2B world, value is measured in incremental profit. If you are selling to other businesses, you should know how your company helps their
Expert-Approved Pricing Insights at Your Fingertips: Discover Our Custom Pricing GPT
Where should you turn when you have burning pricing questions? Obviously, I want the answer to be me. I love helping companies with all of
Show Me The Value!
I rarely remember movies, but there are a few classic scenes that stick in my head. One of those is the scene in the 1996
A Value Perception Gap
Last weekend, I saw Brent Adamson, co-creator of The Challenger Sale, deliver a keynote. He did something that resonated with me and will hopefully do
