
Is It Time to Stop Chasing Outcome-Based Pricing
Grammarly doesn’t know if it works. It knows its features work (and so do I; that’s why I use it), and both of us believe

Grammarly doesn’t know if it works. It knows its features work (and so do I; that’s why I use it), and both of us believe

Part 1 covered the cost problem. AI products have real marginal costs, but most companies price them with pure SaaS instincts built for a world

SaaS companies could afford to be wrong about value. With near-zero marginal costs, even a badly chosen pricing metric left the business profitable. You left

Daniel Cho challenged an example I’d been using in a LinkedIn conversation. The more I tried to defend my original thinking, the less convinced I

Your pricing metric is not just a billing mechanism. It is a statement of belief about where value lives. When you charge per seat, you

An August 6th Investor’s Business Daily article titled Software Stocks Fall As Datadog, HubSpot Earnings Raise Questions Over AI Pricing reported that Datadog stock fell

Over the last four weeks I wrote about Product Myopia, the belief that value lives in the product rather than the future it creates. If

Pricing AI is hard. Selling AI is hard. Marketing AI is hard. Most companies blame the technology. The real issue is how much change they

You can listen to the full audio version of this blog we call — Buyer Insight. Over the last two weeks I introduced Product Myopia, the

You can listen to the full audio version of this blog we call — Buyer Insight. Last week I introduced Product Myopia, the belief that value