Most companies assume the price itself causes pricing problems. Deals stall. Buyers hesitate. Discounting appears. Price becomes the focal point because it is visible, measurable,
AI vendors love to talk about data, but most of that talk misses the point. When AI takes over tasks that humans used to perform,
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for value. That idea drives every pricing conversation,
You can listen to the full audio version of this blog we call — Blogcast. AI has made pricing complicated again. In SaaS, sellers could rely
You can listen to the full audio version of this blog we call — Blogcast. Business school professors love to preach that companies exist to maximize
You can listen to the full audio version of this blog we call — Blogcast. Every day a new vendor pops up promising “AI powered” this
You can listen to the full audio version of this blog we call — Blogcast. You’re sitting in a conference room facing a software purchase decision.
You can listen to the full audio version of this blog we call — Blogcast. I got so excited last week to dive into how to
You can listen to the full audio version of this blog we call — Blogcast. The value architecture has three layers: foundational problems, problem scope, and
You can listen to the full audio version of this blog we call — Blogcast. Most companies try to segment their markets by surface traits like
