The value architecture has three layers: foundational problems, problem scope, and situational context. Last week we talked about how foundational problems define market segments. But,
You can listen to the full audio version of this blog we call — Blogcast. Most companies try to segment their markets by surface traits like
You can listen to the full audio version of this blog we call — Blogcast. Pricing AI is one of the hottest topics in tech right
You can listen to the full audio version of this blog we call — Blogcast. I’ve been struggling to understand the difference between the Jobs to
You can listen to the full audio version of this blog we call — Blogcast. In pricing conversations, we often treat value and willingness to pay
You can listen to the full audio version of this blog we call — Blogcast. When most companies talk about “market segments,” they really mean industries:
You can listen to the full audio version of this blog we call — Blogcast. Pricing is incredibly important. It is what makes a company viable.
You can listen to the full audio version of this blog we call — Blogcast. Value Maps seem to be a staple in pricing. Colleagues write
You can listen to the full audio version of this blog we call — Blogcast. Any major change to pricing strategy or tactics requires several people
You can listen to the full audio version of this blog we call — Blogcast. Charging what a buyer is willing to pay is the single
