You Influence Your Customers’ Willingness to Pay
November 11, 2024
Two weeks ago I defined Context Driven Pricing as charging what a buyer is willing to pay (WTP). The second tenet of Context Driven Pricing
Tag: pricing value
Pricing New Products: Myth #1
September 23, 2024
When launching a new product, I often hear people say something like, “It’s easier to lower prices than raise them.” They use this to justify
How You Reduced Prices Without You or Customers Realizing It
September 19, 2024
Everyone likes a price decrease. The prices I pay as a consumer and business owner are always going up. In those very rare instances when
Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
August 1, 2024
You can listen to the full audio version of this blog we call — Blogcast. You may have seen that Southwest Airlines is about to abandon
The 5 Ws of Pricing
July 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. In elementary school, I learned the five Ws (and an H):
B2B Market Research Is Overrated
April 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. Market research is a valuable tool. But a lack of
Show Me The Value!
March 28, 2024
You can listen to the full audio version of this blog we call — Blogcast. I rarely remember movies, but there are a few classic
To Fee or Not To Fee? That is the Question
March 7, 2024
You can listen to the full audio version of this blog we call — Blogcast. A client recently asked me about adding a credit card
Proven Value
February 8, 2024
You can listen to the full audio version of this blog we call — Blogcast. One big aha! moment I had when studying subscriptions was
To Discount or Not To Discount
February 1, 2024
You can listen to the full audio version of this blog we call — Blogcast. Mr. Shakespeare might have said: To discount or not to
