Unlocking Portfolio Value Through Strategic Price Increases
December 9, 2024
As a savvy investor, you know that raising prices is the fastest and easiest way to boost the value of your portfolio. Yet many hesitate
Tag: pricing value
What Is Value?
December 2, 2024
The word value is ambiguous. It has so many meanings. Business people use it frequently, making the assumption that people understand it. When Tom Nagle
You Influence Your Customers’ Willingness to Pay
November 11, 2024
Two weeks ago I defined Context Driven Pricing as charging what a buyer is willing to pay (WTP). The second tenet of Context Driven Pricing
Pricing New Products: Myth #1
September 23, 2024
You can listen to the full audio version of this blog we call — Blogcast. When launching a new product, I often hear people say something
How You Reduced Prices Without You or Customers Realizing It
September 19, 2024
You can listen to the full audio version of this blog we call — Blogcast. Everyone likes a price decrease. The prices I pay as a
Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
August 1, 2024
You can listen to the full audio version of this blog we call — Blogcast. You may have seen that Southwest Airlines is about to abandon
The 5 Ws of Pricing
July 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. In elementary school, I learned the five Ws (and an H):
B2B Market Research Is Overrated
April 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. Market research is a valuable tool. But a lack of
Show Me The Value!
March 28, 2024
You can listen to the full audio version of this blog we call — Blogcast. I rarely remember movies, but there are a few classic
To Fee or Not To Fee? That is the Question
March 7, 2024
You can listen to the full audio version of this blog we call — Blogcast. A client recently asked me about adding a credit card
