Sam Altman Was Right!
January 20, 2025
I’ve read several articles and posts from pricing professionals arguing that Sam Altman was wrong to set ChatGPT Pro’s price at $200/month. These pricing folks
Tag: pricing value
The Last Mile of Pricing
January 13, 2025
I had a fascinating conversation with a potential customer this week. He essentially said, “We care about pricing. We have taken a lot of pricing
Understanding Context: 4 Key Factors That Influence Customer Willingness to Pay
January 6, 2025
As we focus more on Context Driven Pricing, it’s important to understand what is context. Context refers to the circumstances, background, or environment in which
Dynamic vs. Stable Context: A Framework for Smarter Pricing
December 23, 2024
The first tenet of Context Driven Pricing is that Willingness to Pay (WTP) is contextual. On a hot day, a Coke is worth more than
Unlocking Portfolio Value Through Strategic Price Increases
December 9, 2024
As a savvy investor, you know that raising prices is the fastest and easiest way to boost the value of your portfolio. Yet many hesitate
What Is Value?
December 2, 2024
The word value is ambiguous. It has so many meanings. Business people use it frequently, making the assumption that people understand it. When Tom Nagle
You Influence Your Customers’ Willingness to Pay
November 11, 2024
Two weeks ago I defined Context Driven Pricing as charging what a buyer is willing to pay (WTP). The second tenet of Context Driven Pricing
Pricing New Products: Myth #1
September 23, 2024
You can listen to the full audio version of this blog we call — Blogcast. When launching a new product, I often hear people say something
How You Reduced Prices Without You or Customers Realizing It
September 19, 2024
You can listen to the full audio version of this blog we call — Blogcast. Everyone likes a price decrease. The prices I pay as a
Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
August 1, 2024
You can listen to the full audio version of this blog we call — Blogcast. You may have seen that Southwest Airlines is about to abandon
