Pricing New Products: Myth #1
When launching a new product, I often hear people say something like, “It’s easier to lower prices than raise them.” They use this to justify
When launching a new product, I often hear people say something like, “It’s easier to lower prices than raise them.” They use this to justify
Do you have an opportunity to increase your profitability? The answer is undoubtedly yes, but that’s neither satisfying nor informative. You need to know where
You can listen to the full audio version of this blog we call — Blogcast. I recently disagreed with some colleagues over the words “collusion” and
People often ask me what I do and I proudly say, “I’m a pricing expert.” The next question is usually “What do you price?” I
It is humorous when some companies say they use Value Based Pricing. Usually, these are the ones that recently stopped using cost-plus pricing, so they
Confused buyers don’t buy! This is one of my favorite sayings. Buyers are afraid to make a mistake, so when they’re uncertain, they are less
A follower forwarded this Starlink announcement: “The Starlink monthly service for residential customers is changing as follows: $10 increase in areas with limited capacity. New
There is an interesting article in Quartz titled “How Trained Incapacity Could Be Damaging Your Career.” This closely parallels my experience with corporate pricing professionals.
A friend of mine sent me this example. I’ll point out a few lessons at the end. My wife took me to the Friends of