Why Pricing AI Is So Hard
June 9, 2025
Pricing AI is one of the hottest topics in tech right now and also one of the hardest. The key challenge? Choosing the right pricing
Tag: pricing skills
Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
June 2, 2025
I’ve been struggling to understand the difference between the Jobs to Be Done (JTBD) framework and my own approach of thinking in terms of problems
Markets don’t segment by industry; Buyers segment by problem.
May 12, 2025
When most companies talk about “market segments,” they really mean industries: aerospace, automotive, healthcare, etc. That’s easy, but it’s wrong. Industries are proxies, not segments.
Urgent Pricing Decisions
May 5, 2025
Pricing is incredibly important. It is what makes a company viable. It drives your near-term and long-term revenue and profit growth. It is a major
Why I Don’t Use Value Maps
April 28, 2025
Value Maps seem to be a staple in pricing. Colleagues write about them. Many teach them. In theory, they are great. I don’t use them.
Moving Hearts and Minds
April 21, 2025
Any major change to pricing strategy or tactics requires several people to cooperate, which means you need the ability to influence them. I used to
Willingness to Pay Is Not Rational
April 14, 2025
Charging what a buyer is willing to pay is the single profit-maximizing price. It’s impossible to do better. But, it’s also impossible to know exactly
Tariffs Are a Second Chance
April 7, 2025
Inflation peaked at 9.1% in June 2022. In 2023 and 2024, I was surprised to find companies that still had not raised their prices. I’m
Price Segmentation at National Parks
March 31, 2025
You can listen to the full audio version of this blog we call — Blogcast. In a Wall Street Journal article titled “How to Save Our
Practical Pricing in a World with Tariffs
March 17, 2025
You can listen to the full audio version of this blog we call — Blogcast. Worldwide, tariffs are in flux. I’ve read a lot of great
