The phrase Fear, Uncertainty, and Doubt (FUD) may have been invented to describe pricing. You know that your product or service delivers a lot more
I’ve read several articles and posts from pricing professionals arguing that Sam Altman was wrong to set ChatGPT Pro’s price at $200/month. These pricing folks
I had a fascinating conversation with a potential customer this week. He essentially said, “We care about pricing. We have taken a lot of pricing
As we focus more on Context Driven Pricing, it’s important to understand what is context. Context refers to the circumstances, background, or environment in which
The first tenet of Context Driven Pricing is that Willingness to Pay (WTP) is contextual. On a hot day, a Coke is worth more than
As a savvy investor, you know that raising prices is the fastest and easiest way to boost the value of your portfolio. Yet many hesitate
The word value is ambiguous. It has so many meanings. Business people use it frequently, making the assumption that people understand it. When Tom Nagle
The third tenet of Context Driven Pricing is perfection is impossible. The goal is to charge what each buyer is willing to pay, but it’s
You can listen to the full audio version of this blog we call — Blogcast. Two weeks ago I defined Context Driven Pricing as charging what
You can listen to the full audio version of this blog we call — Blogcast. Pricing people have a unique perspective, but it’s a perspective that
