Pricing AI products seems complicated, but the truth is—it’s not. The fundamentals of pricing haven’t changed, even if AI itself is transformative. Whether you’re pricing
Everybody struggles to set prices. You are not alone. But it turns out that there really is a single perfect price. That price is (drumroll
If you’re like me, you’re afraid of missing out on the power of AI. It can do so much, but what should we do with
I recently interviewed Mark Gilham for the Impact Pricing podcast and had a huge aha! moment. Mark’s an expert on rebates. I hadn’t spent much
The phrase Fear, Uncertainty, and Doubt (FUD) may have been invented to describe pricing. You know that your product or service delivers a lot more
I’ve read several articles and posts from pricing professionals arguing that Sam Altman was wrong to set ChatGPT Pro’s price at $200/month. These pricing folks
I had a fascinating conversation with a potential customer this week. He essentially said, “We care about pricing. We have taken a lot of pricing
As we focus more on Context Driven Pricing, it’s important to understand what is context. Context refers to the circumstances, background, or environment in which
The first tenet of Context Driven Pricing is that Willingness to Pay (WTP) is contextual. On a hot day, a Coke is worth more than
You can listen to the full audio version of this blog we call — Blogcast. As a savvy investor, you know that raising prices is the
