Willingness to Pay Is Not Rational
Charging what a buyer is willing to pay is the single profit-maximizing price. It’s impossible to do better. But, it’s also impossible to know exactly
Charging what a buyer is willing to pay is the single profit-maximizing price. It’s impossible to do better. But, it’s also impossible to know exactly
Inflation peaked at 9.1% in June 2022. In 2023 and 2024, I was surprised to find companies that still had not raised their prices. I’m
In a Wall Street Journal article titled “How to Save Our National Parks,” Brian Yablonski suggested charging foreigners more than citizens for entry into US
Worldwide, tariffs are in flux. I’ve read a lot of great advice on how to prepare for them. For example, long-term contracts should be written
Long-term holding companies acquire businesses with the intention of growing them for decades, not years. While many LTH firms identify pricing opportunities during due diligence,
Everybody struggles to set prices. You are not alone. But it turns out that there really is a single perfect price. That price is (drumroll
If you’re like me, you’re afraid of missing out on the power of AI. It can do so much, but what should we do with
You can listen to the full audio version of this blog we call — Blogcast. As a guest on the Impact Pricing Podcast, Mark Peacock, described
You can listen to the full audio version of this blog we call — Blogcast. I recently interviewed Mark Gilham for the Impact Pricing podcast and
You can listen to the full audio version of this blog we call — Blogcast. The phrase Fear, Uncertainty, and Doubt (FUD) may have been invented