Pricing New Products: Myth #1
September 23, 2024
When launching a new product, I often hear people say something like, “It’s easier to lower prices than raise them.” They use this to justify
Tag: pricing
How You Reduced Prices Without You or Customers Realizing It
September 19, 2024
Everyone likes a price decrease. The prices I pay as a consumer and business owner are always going up. In those very rare instances when
Mastering the Good-Better-Best Strategy: A Guide to Increasing Win Rates and Revenue
September 12, 2024
Everyone has heard about the Good-Better-Best product strategy. But not every company uses it. To be fair, it isn’t the right strategy for every company,
Uncover Hidden Profits with Our Opportunity Signals Worksheet
September 5, 2024
Do you have an opportunity to increase your profitability? The answer is undoubtedly yes, but that’s neither satisfying nor informative. You need to know where
Better Stories, Better Pricing
August 29, 2024
Great pricing happens when we understand what a customer is willing to pay. But how much is any one customer willing to pay? You could
Evils of Behavioral Economics
August 22, 2024
Behavioral Economics, like any power, can be used for good or evil. I recently interviewed Kristen Berman on the Impact Pricing podcast, who provided excellent
Value-Based Pricing – A Simple Definition
August 15, 2024
Over the years, I’ve had many conversations with other pricing professionals about the definition of value-based pricing (VBP). Although there may not be consensus, I’ve
Value Is Created Twice
August 8, 2024
As I’ve said hundreds of times: a strong pricing strategy is all about creating, communicating, and capturing value. Another way of looking at this is
Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
August 1, 2024
You may have seen that Southwest Airlines is about to abandon its no-assigned-seats policy. My guess is you have an emotional reaction to this news.
Stop Pre-Discounting
July 25, 2024
You can listen to the full audio version of this blog we call — Blogcast. Everybody wants a discount. I certainly do. But most of the
