The Price is NEVER Right!
May 30, 2024
You can listen to the full audio version of this blog we call — Blogcast. Come on down!!! You are the next contestant on the Price
Tag: price
Simplifying Segmentation for Enhanced Profitability
May 8, 2024
You can listen to the full audio version of this blog we call — Blogcast. Different buyers are willing to pay different amounts. This is a
Reduce the Risk of Raising Prices
May 2, 2024
You can listen to the full audio version of this blog we call — Blogcast. You want to raise prices, but fear holds you back. This
To Fee or Not To Fee? That is the Question
March 7, 2024
You can listen to the full audio version of this blog we call — Blogcast. A client recently asked me about adding a credit card
Listen to Your Market, then Think
January 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for value. This is my first principle
The 5 How’s
October 26, 2023
You can listen to the full audio version of this blog we call — Blogcast. You’ve probably heard of the 5 why’s. It’s a technique
We Have Room for Negotiation
October 19, 2023
You can listen to the full audio version of this blog we call — Blogcast. Shoot me now! A few days ago I was watching
Rules of Thumb for Price Increases
October 5, 2023
You can listen to the full audio version of this blog we call — Blogcast. This past week while delivering a bootcamp to several companies,
Learning from iPhone Pricing
September 21, 2023
You can listen to the full audio version of this blog we call — Blogcast. Apple recently announced its new iPhone 15. Here is their
Pros and Cons of Price Variance
August 17, 2023
You can listen to the full audio version of this blog we call — Blogcast. One of my favorite pricing tools is a scatter plot.
