Buyer-First: The Antidote to Product Myopia
August 10, 2026
Over the last four weeks I wrote about Product Myopia, the belief that value lives in the product rather than the future it creates. If
Tag: buyer value
Product Myopia: The Symptoms You’ve Been Misdiagnosing
July 20, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. Over the last two weeks I introduced Product Myopia, the
Product Myopia: The Disease You Don’t Know You Have
July 6, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. Your deals are stalling. Your roadmap keeps growing, but your
The Value Was Always There
June 29, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. Buyers don’t pay for the value you create. They pay
What Is a Pig Worth?
May 11, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. I recently listened to a Radiolab episode called “What Is
Willingness to Pay Isn’t About Your Product
April 6, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. Every pricing conversation eventually lands in the same place. Charge
