Memecast #48: Small Improvement
March 2, 2022
I’m going to try to do a little math with you on this podcast, and imagine we have a company that normally makes a hundred
Tag: Accelerate Your Subscription Business
Ep162: Pricing People: The Connector Between Finance, Marketing, and Sales with Anne Warren
February 28, 2022
Anne Warren is the Senior Director of Global Pricing at Shure – an appliances, electrical, and electronics manufacturing company that produces best-in-class audio products with
Blogcast #42: Willingness to Accept
February 25, 2022
This is an Impact Pricing Blog published on January 12, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #47: Creating Value
February 23, 2022
When we think about pricing, typically we have a product in hand and we say, how much does our customer value this? How much are
Ep161: What is a Value Chain, Why is It Important, and How Does It Impact Value Pricing with Shantanu Basu
February 21, 2022
Shantanu Basu is currently the Senior Director of Go-To Marketing Strategy and Operations at Tanium. He was Director of Strategy and Operations at Intel for
Memecast #46: Signal of Quality
February 18, 2022
We all know that price is a signal of quality, but what ends up happening is, over time people learn what the true quality is,
Memecast #45: Reference Prices
February 16, 2022
There’s a concept in economics, behavioral economics, called reference prices. And reference prices really say our customers have some expectation about what they think they’re
Ep160: Managing Price Changes: Getting the Right Price for Your Products and Services with José Vela
February 14, 2022
José Vela is the Director of Pricing at Spandex Barcelona, known as one of the leading suppliers of graphics and digital materials worldwide. He
Blogcast #41: Opportunity Costs and Pricing
February 11, 2022
This is an Impact Pricing Blog published on December 29, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #44: Fulcrum
February 9, 2022
As pricing professionals, we really need to be the logical part of the business. Our product lines, they really want higher prices. Sometimes they become emotionally
