Impact Pricing Blog
Written by a Human!
The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricing Strategy
Last week I defined Context Driven Pricing as charging what a buyer is willing to pay (WTP). The first tenet of Context Driven Pricing is:
Context Driven Pricing: The Ultimate Pricing Strategy
I was and still am a huge proponent of Value Based Pricing. Several times I’ve argued that Value Based Pricing means charging what a buyer
Profit vs. Market Share: Which Should Your Business Prioritize?
Most companies want to increase market share and grow profits. These are often contradictory goals. Raising prices grows profits while potentially reducing share. Reducing prices
What Every Team Should Learn from Pricing Experts: Focus on Value
Pricing people have a unique perspective, but it’s a perspective that could dramatically help your entire company if more people adopt it. All competent pricing
For B2B, Value Is Incremental Profit
Value is ambiguous. It can mean different things to different people in various situations. However, one situation has an almost universal meaning: B2B sales. When
Pricing New Products: Myth #1
When launching a new product, I often hear people say something like, “It’s easier to lower prices than raise them.” They use this to justify
