Impact Pricing Podcast
#840: When Free Beats Your Price, Learn From Ebay with Yvonne Pop
What happens when competitors offer for free what you charge for? Yvonne Pop, Director of Global Markets Pricing and Monetization at eBay, shares how eBay
#839: Buyer Insight: Buyer-First: The Antidote to Product Myopia
This is an Impact Pricing Blog published on August 10, 2026, turned into an audio podcast so you can listen on the go. Read Full
#838: Seats, Credits, or AI Agents? The New Rules of SaaS Pricing with Rob Litterst
What happens when AI changes what software can do faster than companies can figure out how to charge for it? Rob Litterst is co-founder of
#837: Buyer Insight: How Big an AI Bite Are You Asking Buyers to Take?
This is an Impact Pricing Blog published on August 3, 2026, turned into an audio podcast so you can listen on the go. Read Full
#836: Why Pricing Transformation Fails Without Leadership with Anna Fastishevskaya
What if the biggest obstacle to pricing transformation isn’t the pricing strategy itself, but getting people to change? Anna Fastishevskaya leads commercial finance and pricing
#835: Buyer Insight: Product Myopia: The Antidote
This is an Impact Pricing Blog published on July 27, 2026, turned into an audio podcast so you can listen on the go. Read Full
