Impact Pricing Podcast
#788: How to Change Prices and Predict Them Without Guessing with Felix Hoffmann
Felix Hoffmann is the CEO of 7Learnings, where he helps companies move from intuition-based pricing to predictive, data-driven pricing systems. He previously led pricing optimization
#787: Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
This is an Impact Pricing Blog published on February 9, 2026, turned into an audio podcast so you can listen on the go. Read Full
#786: “How Would You Like to Pay?” Rethinking Pricing Strategy with Mark Walker
Mark Walker, CEO at Nue.io, helps companies design pricing models that align with how customers actually experience value—across usage, subscriptions, and hybrid approaches. In this
#785: Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard
This is an Impact Pricing Blog published on February 2, 2026, turned into an audio podcast so you can listen on the go. Read Full
#784: Gap Selling: Why Price Depends on the Problem You Solve with Keenan
Keenan is the founder and CEO of A Sales Growth Company, where he helps organizations move beyond product-driven selling and into problem-centric sales strategies. He’s
#783: Buyer Insight: Free AI Is a Strategy, Not a Pricing Model
This is an Impact Pricing Blog published on January 26, 2026, turned into an audio podcast so you can listen on the go. Read Full
