Impact Pricing Podcast
#804: How to Price When AI Becomes Your Buyer with Steven Forth
Steven Forth is the founder of Value Intelligence (ValueIQ) and a longtime leader in value-based pricing. He is also a co-creator of The Value Project,
#803: Buyer Insight: Willingness to Pay Isn’t About Your Product
This is an Impact Pricing Blog published on April 6, 2026, turned into an audio podcast so you can listen on the go. Read Full
#802: Why Pricing Might Be the Best Path to CEO You’ve Never Considered with Ryan Walter
What if the pricing function isn’t just a specialty discipline—but one of the best training grounds for future CEOs? Ryan Walter, Partner at Jennings Executive
#801: Buyer Insight: Why More Features Make It Harder to Buy
This is an Impact Pricing Blog published on March 30, 2026, turned into an audio podcast so you can listen on the go. Read Full
#800: The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley
Jenny Millar is the CEO and Founder of Untapped Pricing, and Ann Padley is a Senior Strategy Consultant at Untapped Pricing. Together, they are the
#799: Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?
This is an Impact Pricing Blog published on March 23, 2026, turned into an audio podcast so you can listen on the go. Read Full
