Impact Pricing Podcast
#780: How Jobs to Be Done Shapes Buyer Decisions (And What They Really Want) with Jim Kalbach
Jim Kalbach is the Chief Evangelist at Mural, where he helps teams uncover what customers actually need—not just what they say they want. Known for
#779: How to Quantify Value So Buyers Actually Believe It with Mark Stiving and Rebecca Kalogeris
If buyers need to believe the value before they buy…why don’t they trust ROI when we show it to them? In Episode 5 of the
#778: Blogcast: AI Didn’t Kill Per-User Pricing. It Exposed It.
This is an Impact Pricing Blog published on January 12, 2026, turned into an audio podcast so you can listen on the go. Read Full
#777: Why Buyers Can’t Articulate Their Real Problems (And Why That Matters for Pricing) with Mark Stiving and Rebecca Kalogeris
If value comes from solving problems… why do buyers struggle to explain the problems they actually have? In Episode 4 of the Buyer Decision Series,
#776: Blogcast: Price Is the Tradeoff
This is an Impact Pricing Blog published on January 5, 2026, turned into an audio podcast so you can listen on the go. Read Full
#775: What Buyers Actually Pay For (Hint: It’s Not Your Product) with Mark Stiving and Rebecca Kalogeris
If buyers are predicting the future… and confidence determines when they act… what are they actually paying for? In Episode 3 of the Buyer Decision
