Impact Pricing Podcast
#719: Why Pricing Deserves a Seat at the CEO Table with John Norkus
John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitte and KPMG. He started his
#718: Blogcast: When Pricing Becomes Sleazy Manipulation
This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go. Read Full
#717: How Many Agents Should Pricing Software Have? with Steven Forth
Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing’s most frequent guest. He’s currently developing ValueIQ, a set of agents
#716: Blogcast: The Secret Link Between Market Segments and the “Will I” Decision
This is an Impact Pricing Blog published on June 16, 2025, turned into an audio podcast so you can listen on the go. Read Full
#715: How to Turn Vendors Into Paying Customers (And Other Pricing Secrets) with Ashish Gupta
Ashish Gupta, founder and CEO of ScaleUp Exec, brings a unique perspective to pricing from his experience building and selling multiple companies across technology, e-commerce,
#714: Blogcast: Why Pricing AI Is So Hard
This is an Impact Pricing Blog published on June 9, 2025, turned into an audio podcast so you can listen on the go. Read Full
