Impact Pricing Podcast
EP59: Features Don’t Matter: Why Value-Driven Product Plans Work with Steve Johnson
Steve Johnson is the CEO and founder of Under10 Consulting. His focus is on implementing ‘just enough’ process using proven methods. Since 1979 he has
EP58: How to Build, Market and Sell Profitable Subscription-Based Products and Services with Kathy Sexton
Kathy Sexton is a CEO and Publisher at Subscription Insider. She is an executive leader with specialties in market strategy, brand development and digital information
EP57: The Leading Indicators of Customer Churn in Subscriptions with Mark Thomason
Mark Thomason is a Research Director – Digital Business Models and Monetization at IDC. He is one curious person that loves the challenge of understanding needs
EP56: How to Improve Your Pricing Strategy Using Price Segmentation with Matthew Barnett
Matthew Barnett is the founder of Bonjoro and head honcho at Verbate. At the same time, he is also a contemporary artist. In this episode, Matt shares
EP55: How Does Pricing Analytics Impact a Company’s Pricing Strategy with Neil Biehn
Neil Biehn is the Vice President of Business Analytics at Siemens Healthineers. He has over a decade of experience in analytics, segmentation, sales effectiveness, and pricing optimization. Neil’s specialties
EP54: How to Create an Effective Distributor Pricing Strategy with Ralph Zuponcic
Ralph Zuponcic is the president and co-founder of PricePoint Partners, LLC., a company that enables wholesale distributors and manufacturing companies to improve margin performance through price optimization initiatives, margin
