Impact Pricing Podcast
Ep119: Pricing Roles from a Recruiter’s Perspective with Jon Jennings
Jon Jennings is the Founder and Managing Partner of Jennings Executive Search, LLC. He began his career with a boutique recruiting firm, building relationships with
Blogcast #1: Three Lessons from a P&G Price Increase
On April 20, 2021, the Wall Street Journal published an article titled Procter & Gamble Will Raise Prices in September. Here are the first three
Memecast #4: Value Metric
Pricing metrics really should be correlated with your customer’s value metrics. First off, what’s a pricing metric? A pricing metric is what you charge for.
Ep118: The Power of Conjoint Analysis with Matt Johnston
Matt Johnston is the Founder and CEO of EPIC Conjoint. As a highly motivated seasoned commercial marketing professional possessing 25 years Pricing, Product and Segmentation
Memecast #3: Customers’ Decisions
Understanding your customers’ decisions is fundamental to value-based pricing, especially in subscriptions. When we think about our customers’ decisions, especially in subscriptions, we want to
Ep117: Pricing Systems Explained Simply with Lindsay Duran
Lindsay Duran is the Chief Marketing Officer at Zilliant. Over the course of her career, she focused on uncovering inefficient and sub-optimal processes and
