Impact Pricing Podcast
#410: The Secret to Selling Solutions, Not Just Product Features with Johnny Cheng
Johnny Cheng is the Senior Director of Pricing and Packaging at ClickUp. He was the Senior Director of Pricing and Packaging at Coupa Software, and
#409: Blogcast: Transitioning to Selling Subscriptions
This is an Impact Pricing Blog published on January 25, 2023, turned into an audio podcast so you can listen on the go. Read Full
#408: Pricing Table Topics: 8 of Hearts – Buyer Wants Help with a Business Case
This one is the 8 of Hearts from the Selling Value card deck. Oh, my gosh! If a buyer ever asked me to help them
#407: Pricing to Scale: 4-Step Strategic Framework for Business Success with Ajit Ghuman
Ajit Ghuman is the Director of Product Management, Pricing, Packaging, and Customer Experience at Twilio. He is the author of the book Price to Scale.
#406: Blogcast: Another Ridiculous Fee
This is an Impact Pricing Blog published on January 18, 2023, turned into an audio podcast so you can listen on the go. Read Full
#405: Pricing Table Topics: 8 of Spades – Buyers on a Trust Journey are Not Price Sensitive
This one is the 8 of Spades from the Selling Value card deck. When buyers are making a ‘will I’ decision, they’re trying to decide,