Impact Pricing Podcast
#776: Blogcast: Price Is the Tradeoff
This is an Impact Pricing Blog published on January 5, 2026, turned into an audio podcast so you can listen on the go. Read Full
#775: What Buyers Actually Pay For (Hint: It’s Not Your Product) with Mark Stiving and Rebecca Kalogeris
If buyers are predicting the future… and confidence determines when they act… what are they actually paying for? In Episode 3 of the Buyer Decision
#774: Blogcast: Buyers Don’t Buy Features
This is an Impact Pricing Blog published on December 29, 2025, turned into an audio podcast so you can listen on the go. Read Full
#773: Buyers Buy Futures, Not Features: Understanding the “Let Me Think About It” Moment with Mark Stiving and Rebecca Kalogeris
Buying isn’t logical; it’s predictive. In this episode, we explore why buyers hesitate, stall, and say “let me think about it” — even when the
#772: Why Pricing Feels Disconnected from Buyer Behavior (And What We’re Missing) with Mark Stiving and Rebecca Kalogeris
Before we talk about confidence.Before we talk about willingness to pay.Before we talk about buyer disconnect. We need to question something far more fundamental: What
#771: Blogcast: Pricing AI: When Algorithms Replace Buyers
This is an Impact Pricing Blog published on December 22, 2025, turned into an audio podcast so you can listen on the go. Read Full
