Q&A: Putting a Price on Trust
March 16, 2019
Question: Hi Mark, do you think that all valuable aspects of a good or service should be priced? I am a pricer at a law
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Ep1: Kirk Bowman – Art of Value
January 28, 2019
Kirk Bowman is the founder and Visionary of Value and the Art of Value, a pricing consultancy in Dallas, TX. His podcast, the Art of Value
#393: Increase Your Pricing Power: Monetize SaaS with Ayon Bhattacharyya
January 23, 2023
Ayon Bhattacharyya is the Founder of Biz Growth Spurt, a consulting firm based out of New Zealand. He has experienced pricing in half a dozen
Ep95: Defining No-Touch and Self-Serve Pricing with Craig Zawada
November 9, 2020
Craig Zawada is the Co-Author of The Price Advantage, one of the seminal books in pricing, and he is the Chief Visionary Officer at Pros. He
EP55: How Does Pricing Analytics Impact a Company’s Pricing Strategy with Neil Biehn
February 3, 2020
Neil Biehn is the Vice President of Business Analytics at Siemens Healthineers. He has over a decade of experience in analytics, segmentation, sales effectiveness, and pricing optimization. Neil’s specialties
Ep27: Blair Enns – Pricing Creativity Applied to Products
July 20, 2019
Blair Enns is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He co-hosts, along with David C. Baker,
Q&A: The Future of Dynamic Pricing
May 17, 2019
Question: Hello, Mark! Dynamic pricing has been a powerful tool over the last years for a few types of markets, such as car rental, hospitality,
