#751: Blogcast: Shareholder Value Is an Outcome, Not a Strategy
December 19, 2025
This is an Impact Pricing Blog published on October 13, 2025, turned into an audio podcast so you can listen on the go. Read Full
Category: Podcast
#750: Why Pricing a Platform Is Harder Than Pricing a Product — Lessons from Google Cloud with Deovrat Kajwadkar
December 15, 2025
Deovrat Kajwadkar is the Director of Strategic Deal Pricing and Monetization at Google Cloud, where he sits at the center of some of the most
#749: Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics
December 12, 2025
This is an Impact Pricing Blog published on October 6, 2025, turned into an audio podcast so you can listen on the go. Read Full
#748: How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor
December 8, 2025
Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies
#747: Blogcast: Nobody Wants to Buy AI
December 5, 2025
This is an Impact Pricing Blog published on September 29, 2025, turned into an audio podcast so you can listen on the go. Read Full
#746: Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta
December 1, 2025
Danilo Zatta is the author of The Pricing Model Revolution, The 10 Rules of Highly Effective Pricing, and the new book Revenue Growth Management. He
#745: Blogcast: Pricing AI: Pricing Metrics
November 28, 2025
This is an Impact Pricing Blog published on September 22, 2025, turned into an audio podcast so you can listen on the go. Read Full
#744: How to Quantify Customer Value: A Playbook for Winning B2B Deals with Ed Arnold
November 24, 2025
Ed Arnold, founder and managing partner at The Valorizer, brings decades of hands-on experience building customer value models, teaching value conversations, and guiding companies toward
#743: Blogcast: Why Buyers Really Buy
November 21, 2025
This is an Impact Pricing Blog published on September 15, 2025, turned into an audio podcast so you can listen on the go. Read Full
#742: The Future of Pricing: How AI Changes Everything Except the Pricer with Matt Knaggs
November 17, 2025
Matt Knaggs, Senior Business Value Lead at Zilliant, brings a decade of pricing insight shaped by an unexpected leap from industrial safety into commercial excellence.
