#737: Blogcast: Pricing AI: Market Segmentation Matters
October 31, 2025
This is an Impact Pricing Blog published on August 25, 2025, turned into an audio podcast so you can listen on the go. Read Full
Category: Podcast
#736: Why Efficiency, Not AI, Is the Real Competitive Advantage in Pricing with Lindsay Maurer
October 27, 2025
Lindsay Maurer is Pricing Intervention Manager at BP. With 14 years of experience in product management and pricing, she reveals how she achieved a 13%
#735: Blogcast: Pricing AI: Are You Selling a Platform or a Solution?
October 24, 2025
This is an Impact Pricing Blog published on August 18, 2025, turned into an audio podcast so you can listen on the go. Read Full
#734: Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson
October 20, 2025
Bill Wilson, CEO and founder of Pace Pricing and official pricing advisor for the government of New Zealand, takes Mark on a deep dive into
#733: Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?
October 17, 2025
This is an Impact Pricing Blog published on August 11, 2025, turned into an audio podcast so you can listen on the go. Read Full
#732: AI as a Multiplier for Pricing with Emanuel Martonca
October 13, 2025
Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decisions across hundreds
#731: Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value
October 10, 2025
This is an Impact Pricing Blog published on August 4, 2025, turned into an audio podcast so you can listen on the go. Read Full
#730: Why I Teach Pricing: My Journey and Mission
October 6, 2025
Whether you’ve been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you’re one of
#729: Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World
October 3, 2025
This is an Impact Pricing Blog published on July 28, 2025, turned into an audio podcast so you can listen on the go. Read Full
#728: Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith
September 29, 2025
Ryan Doran is a Partner in Lead Creative and Head of UI/UX for Turkois, with over 17 years of experience in monetization strategy, payments, and
