Category: Memecast

This one is the 8 of Clubs from the Impact Pricing card deck.  Ban the word markup. First, can we all agree that cost-plus pricing

This one is the 8 of Diamonds from the Impact Pricing card deck.  Customer perceptions always matter. And what’s fascinating is every time we touch

This one is the 8 of Hearts from the Impact Pricing card deck. Business acumen is a skill that salespeople really need, and product people

This one is the 8 of Spades from the Impact Pricing card deck.  You’ve probably heard me use the words ‘will I’ and ‘which one’

This one is the 9 of Clubs from the Impact Pricing card deck.  We often hear the word ‘strategic’ as in, “Hey, I’m making a

This one is the 9 of Diamonds from the Impact Pricing card deck.  When we think about subscriptions, and I’ve talked to several companies who

This one is the 9 of Hearts from the Impact Pricing card deck. I found it fascinating when I studied subscriptions coming from a more

This one is the 9 of Spades from the Impact Pricing card deck.  There are two major rules in pricing that are hugely valuable to

This one is the 10 of Clubs from the Impact Pricing card deck. Face it, when you talk to a customer, what you really want

This one is the 10 of Diamonds from the Impact Pricing card deck. Different buyers value our products differently, hence, what that should mean to