Category: Blogcast

Blogcast #1: Three Lessons from a P&G Price Increase

April 30, 2021

On April 20, 2021, the Wall Street Journal published an article titled Procter & Gamble Will Raise Prices in September. Here are the first three

Page1 Page2 Page3 Page4 Page5

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.