The Price of Loyalty
November 18, 2020
In 2010, Seth Godin published a thought-provoking blog on pricing: his position is that for more expensive goods, where a customer is relatively loyal, you
Category: Blog
Pricing is Not a Business Strategy
November 11, 2020
Despite what some may say, pricing is not a business strategy. Your strategy is the big picture of how you compete relative to your competition
Good, Better, Best Pricing
November 4, 2020
Good, better, best is a pricing technique every business should consider. It is a subset of versioning that leverages the psychological workings behind how your
An Innovative Pricing Approach
October 28, 2020
A friend of mine sent me this: I wanted to share a strange pricing mechanism that I encountered in the wild. My uncle recently shared
Bigger Game, Higher Price? Pricing Fairness in Major Sports
October 21, 2020
Let’s take a stroll back in history. A New York Times article from 2010 detailed the changing pricing strategy by some major league baseball teams;
Should You Use Round Prices?
October 14, 2020
In our previous post, we discussed when you ought to end your prices with 99 cents. Today, let’s look at when you would use a
99 Cents, Should Your Prices End In It?
October 7, 2020
I’ve always wondered why many prices end in 99 cents. This curiosity was so intense, it led me to complete an entire doctoral thesis about
Versioning: A Second Type of Price Segmentation
September 30, 2020
In a previous blog post, we talked about a general rule for price segmentation: charge the majority of the customers a standard price, and then
How To: Price Segmentation Using Product Differentiation
September 23, 2020
Price segmentation is the act of selling the same product to different people at different prices. For example, two people sitting in coach class on
Why Did the Airlines Eliminate Change Fees?
September 16, 2020
Last week, United, Delta, and American Airlines all eliminated their change fees. United led the charge, and Delta and American followed the next day. Before
