Why Pricing Models Exist
September 28, 2026
Steven Forth published a this week on his Substack, Pricing Innovation, titled With Generative AI, Why Have a Pricing Model at All? The central question
Category: Blog
Pricing AI Is Hard, Part 2: The Value Problem
September 21, 2026
Part 1 covered the cost problem. AI products have real marginal costs, but most companies price them with pure SaaS instincts built for a world
Pricing AI Is Hard Part 1: SaaS Could Afford to Be Wrong. AI Can’t.
September 14, 2026
SaaS companies could afford to be wrong about value. With near-zero marginal costs, even a badly chosen pricing metric left the business profitable. You left
Outcome-Based Pricing Isn’t What I Thought It Was
September 7, 2026
Daniel Cho challenged an example I’d been using in a LinkedIn conversation. The more I tried to defend my original thinking, the less convinced I
The FTC Wants Disclosure. Sellers Should Want It Too.
August 31, 2026
Buying a Car You pull into the lot. Before you reach the door, someone has looked at what you drove in on and formed an
Credits Are a Confession
August 24, 2026
Your pricing metric is not just a billing mechanism. It is a statement of belief about where value lives. When you charge per seat, you
Wall Street Is Sending Software Companies a Message About AI Pricing
August 17, 2026
An August 6th Investor’s Business Daily article titled Software Stocks Fall As Datadog, HubSpot Earnings Raise Questions Over AI Pricing reported that Datadog stock fell
Buyer-First: The Antidote to Product Myopia
August 10, 2026
Over the last four weeks I wrote about Product Myopia, the belief that value lives in the product rather than the future it creates. If
How Big an AI Bite Are You Asking Buyers to Take?
August 3, 2026
Pricing AI is hard. Selling AI is hard. Marketing AI is hard. Most companies blame the technology. The real issue is how much change they
Product Myopia: The Antidote
July 27, 2026
This is the fourth and final post in a series on Product Myopia. If you missed the first three, I introduced the disease, showed you
