Impact Pricing Blog
Written by a Human!
Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
You can listen to the full audio version of this blog we call — Blogcast. You may have seen that Southwest Airlines is about to abandon
Stop Pre-Discounting
You can listen to the full audio version of this blog we call — Blogcast. Everybody wants a discount. I certainly do. But most of the
The 5 Ws of Pricing
You can listen to the full audio version of this blog we call — Blogcast. In elementary school, I learned the five Ws (and an H):
High Prices and Lost Deals
You can listen to the full audio version of this blog we call — Blogcast. It pains me to say this, but it’s true: high prices
Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
You can listen to the full audio version of this blog we call — Blogcast. My friend Kathleen Greenler Sexton’s publication Subscription Insider pointed out that
How to Charge Different Customers Based on Value Received
You can listen to the full audio version of this blog we call — Blogcast. Think of two of your customers, very different customers. One of