Impact Pricing Blog
Written by a Human!
The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard
Most companies assume the price itself causes pricing problems. Deals stall. Buyers hesitate. Discounting appears. Price becomes the focal point because it is visible, measurable,
Free AI Is a Strategy, Not a Pricing Model
Right now, a surprising number of companies are offering AI features for free. Sometimes they bundle it into existing plans. Sometimes they quietly absorb the
“We Lost on Price” – Truthful and Useless
After a deal falls apart, the explanation comes quickly. “We lost on price.” Most of the time, that statement is true. If the price had
AI Didn’t Kill Per-User Pricing. It Exposed It.
AI did not break per-user pricing. It revealed that per-user pricing never made sense in the first place. For years, SaaS companies leaned on per-seat
Price Is the Tradeoff
When deals stall or fall apart, price is usually blamed. The number is too high. The budget isn’t there. Procurement pushed back. Finance couldn’t justify
Buyers Don’t Buy Features
Buyers trade money for value, not features. Features describe what a product does. Value explains why a buyer would give up money for it. Confusing
